Harness SEO, AI and content to drive real revenue growth
I help businesses, like yours, grow their revenue through Google Search, AI Overviews, Chat GPT and other generative AI. Unlike when hiring an agency, when you work with me you work directly with a senior, experienced specialist who understands how business works. So you’re in safe hands.
Work directly with a senior SEO specialist
Agencies sell you on senior people and deliver through juniors. You end up managing the relationship more than the work. True Content is different. There’s one person. You deal with me directly. Every piece of work – strategy, implementation, reporting – gets the same senior attention, whether you're a local business or a national brand.That’s how I have consistently delivered year-on-year growth for my longstanding clients.
Proven track record
Nearly 15 years of hands-on SEO and content work across local businesses, eCommerce, publishing and enterprise.
Direct senior support
You work with me directly from strategy through to implementation – not through layers of account management.
SEO done properly
Clear priorities, solid execution, and practical work tied to what the business actually needs.
Driving real business growth
Examples of what can happen when SEO work is planned clearly, prioritised properly and carried through.
Increase in organic search traffic to New World online shopping through category, product and technical SEO work.
Increase in organic search traffic to Pak’n Save’s butchery category through content and search optimisation.
Growth in residential property organic search visibility, supported by consistent year-on-year traffic growth and enquiries up 6%.
Increase in Google exposure through local SEO and website content, growing organic visits from 1.5k to 7k per month.
Don’t just take my word for it
Trusted by businesses and agencies across New Zealand.
Pak’n Save
New World
Marketing, WebJet Group NZ
and Media, Genesis Energy
Specialist, Webjet Group NZ
My services
Nothing is out-of-the-box when you hire me. My services are tailored to your business needs and delivered by an experienced, senior consultant.
SEO strategy and planning
I develop SEO, AI and content strategies that align with your business objectives, ladder up to revenue generation, and give teams a clear plan to work from.
AI optimisation
Customers aren’t just researching your business on Google. I’ll make sure your brand is cited in ChatGPT, Gemini and Perplexity so you can meet customers wherever they are searching.
SEO programmes
Hands-on SEO support for businesses seeking an experienced specialist to help them get more leads, sales and revenue from search engines.
Website content
I craft unique, compelling content that gets your products and services found in Google and AI Chat and converts.
Local SEO
Help local businesses show up more strongly in Google Search, Maps and location-based discovery.
How I can help your business
I have been working with businesses to develop and implement SEO programs for nearly 15 years. Most tend to be in one of three situations, or a mix of them. If any of these sound familiar, I can help.
We need a strategy
Most businesses I work with are in this stage. Perhaps they have tried SEO before and failed, or are looking for a fresh approach (especially with the rise of AI).
What I do
- Evaluate visibility and gauge growth opportunities across Organic Search and AI Surfaces.
- Define competitors and resources required to compete.
- Conduct technical and content audits.
- Audit citations and backlinks and define opportunities.
- Identify citation and backlinks opportunities.
- Define objectives, KPIs and reporting.
- Develop a roadmap for success.
Our processes don’t work
Most businesses don’t just need a strategy. They need help to develop the people and internal processes required to actually implement it.
What I do
- Identify key stakeholders required to deliver each roadmap item.
- Improve and streamline processes to increase efficiency.
- Provide training and coaching to upskill teams.
- Be the advocate for the roadmap with Senior Leadership.
We need help to implement the work
Often, businesses need on-the-ground help to implement the recommendations from the roadmap. I have 1000s of hours of experience working across all aspects of SEO so I am your man.
What I do
- Work directly with developers on bug fixes and enhancements.
- Brief writers and provide end-to-end ownership of the editorial process.
- Shortlist citation and link prospects and develop campaigns with teams.
- Monitor Organic and AI performance and provide course corrections.
- Regular reporting and engagement with Senior Leadership.
SEO shaped to suit your business
Different businesses need different levels of expertise. I shape the work around the market, the website and the team behind it.
Software as a service (SAAS)
Ensure your SAAS business is optimised for AI and Organic Search.
Large businesses
For organisations dealing with complexity, competing priorities and multiple stakeholders.
eCommerce and marketplaces
For businesses that need product, category and supporting content to work harder in search.
Small and medium-sized businesses
For businesses that need product, category and supporting content to work harder in For businesses that want practical SEO support without agency layers or overcomplication.search.
International
For brands operating across countries, markets and search environments.
Publishers
For content-heavy businesses that need stronger visibility across search, news surfaces and AI discovery.
Working hand-in-hand with New Zealand businesses
Ready to improve your
search performance?
Start with a free website review. No obligation – just a clear picture of where things stand and what’s possible.
FAQ
Common questions from businesses and agencies considering outside SEO support.
Usually three to six months before meaningful movement, and longer for more substantial gains. It depends on competition, the current state of the site, and how much work is required. I am upfront about that from the start.
Yes. I support agencies on white-label SEO, content strategy, implementation support and training. You deal directly with me, so things move quickly and stay clear.
That usually means there is a structural issue, a weak strategy, poor implementation, or a mismatch between expectations and reality. My job is to work out what is actually holding performance back and fix the right things.
No. No one credible can. What I can offer is clear thinking, solid execution, and complete transparency about what I am doing and why.
That depends on scope. A local business with a focused brief is very different from a large eCommerce or enterprise programme. The best place to start is a website review and a conversation.